[booklet - letterhead - business card - etc.]
We won the identity contest for the Art school Saint-Luc Liège.
Patterns
We decided to represent each section by a pattern.
All these practices are anchored in the matter and a pattern seemed to
us completely suitable to represent each 11 section. The variations are in black and white. The patterns are considered as
colors.
• Saint-Luc : basic grid, frame in which the sections fit, frame of the school.
• Comic strip : speech balloon
• Illustration : irregular traces, pencil's draughts
• Graphic Design : offset pattern, printing techniques
• Publicity : plus, value added to a product
• Photography : photography grain
• Painting : traces of the brush, movement of the arm
• Sculpture : dug furrows
• Interior Architecture : cells, division of space,
shelter, home
• Design : 3D and perspective
• Conservation of works of art : fabric of the matter
• Aggregation : lines of writing paper
Typography
simplest and most timeless as possible : Helvetica
Utilisation
The visual identity principle is to combine for each section the
typoography and its pattern.
> typography + pattern
The pattern goes with the typography while being used either to the
back of a document (heading, compliment...) or by pattern's strips
(booklet).
> logo
When the visual identity is out of the graphic variation, as
sponsors on a poster for example or at the side of other logos.
For the future …
The graphic variations are made in-house by the team of the school.
An Internet website is now being build.
• Download our presentation
• Download our user guide
Related files
letterhead
Designed for : Saint-Luc Liège
related
 Seen in Add Magazine |  Saint-Luc |  Seen in Graphic Desi |
tags graphic design offset liège saint-luc helvetica print booklet black and white contest edition identity logotype kidnap letterhead school st-luc ALL