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St'art

[commission - 2018]

[new identity - illustrations - 5 normographs / laser cut / colored Plexigass / presentation booklet / offset & lasercut / 2000 copies - business card / transparent pvc / silkscreen - newsletter - stationary]


 

St'art manages funds aimed at small and medium-sized businesses, including non-profit organisations in the cultural and creative field.  

Basing ourselves on their existing logo, we developed a new visual identity on the idea of stencil template. The templates, also known as normographs, are stencil plates to help draw various kinds of elements, from fonts to architectural plan items. As a metaphor of St'art's helping hand to creative and cultural businesses, the template helps to achieve customised goals without the fear of the blank page.

We created standardised illustrations inspired by the businesses involved with St'art. These illustrations were then adapted as stencils and combined so they could be produced without falling apart. The stencil templates were laser cut in coloured Plexiglas in a fablab in Brussels. These came out beautifully and a photoshoot session was organised with several beneficiaries holding them to illustrate their interview featuring the brochure.

Of course, we couldn't resist doing some drawings from the stencil templates and these are scattered playfully through the brochure and the transparent business cards. The brochure cover is of course also a stencil template that can then be taken home.

Portraits (photo © 360atmosphere)
— Olivia Borlée (42154)
— Bernard Stevaert (Fonds Mercator)
— Nathalie Uffner (Théβtre de la Toison d'Or)
— Olivier Rey (Cinéma Palace)
 

www.start-invest.be

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