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Genre d' ct

[commission - 2016]

[logotype - identity - brochure 10000ex - posters A0 - folded flyer/poster A2 - post card - newsletter - charity totebag - beachflag]


 

Genres d cté was created in 2001. Its goal is to promote alternative sexuality and gender. They essentially invade cinema halls and take over the big screen. Its main activities are directly rooted in the world of cinema, a world where it likes to overturn the standardised performances and established check boxes.

For their 15th anniversary we were invited to draw them a new logo and identity. We found their cinematic approach and collective roughness inspiring. Through the years they had built some communication habits based on a strong colour duo, magenta & yellow, and illustrations for their yearly main festival, Pink Screens. We didn't throw everything away as the public had linked these elements to their events and they were quite efficient. Instead we emphasised the colours by creating a Warholian pop camouflage somehow underlining the contradictory idea of blending into the crowd while coming out with typographical blur on sticker-like patches and space left over for the invited illustrator Élose Clement 2016, 2017. The festival programme is clearer and handier with a fold-out timetable at the beginning as well as at the end, pictograms for the type of events and the film photos are unified by coloured filters and backgrounds for each day. Also the typeface is Belgian (!) and opensource: Alfphabet IV by OPS.kitchen

Last but not least, the new website is on its way, featuring an extraordinary Queer-O-Rama film database! Soon!

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tags graphic design festival opensource font belgium brussels print booklet identity poster flyer logotype cinema film internationnal post cards all pictogram lgbtqi+ goodies

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