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Maison du Design / Progress

[commission - 2015]

[visual identity responsive website stationnary / 2pms & black offset / heat embossing / gmund cotton linen cream / 2500 copies]


 

A double visual identity: one is for 'Progress', an association dealing with social economical projects, and another, born from it, is for 'Maison du Design' promoting the local design industry.

The creative process started with 'Maison du Design', design being more visual, and the new location in Mons (Belgium) hosting the association. The logo design is based on the architectural idea of the building. A renovated historical site and a new extension, all by the architects Matador, link two parallel streets on both sides of the housing block and allow a new breakthrough in the neighbourhood. The perspective through this new way is unmistakable upon arrival in the place. And what better idea than perspectives for this 'home for design' dedicated in supporting emerging talents. Six simple vertical lines placed into perspective also form the typographic sign M standing for 'Maison du Design'.

The vertical lines of 'Maison du Design' are switched to horizontal to shape '
Progress' visual identity. Parallel lines one on top of the other create the form of a list of the different activities offered by 'Progress' and host its baseline: 'Économie sociale & Design'.

The sharp, block style of the logo suggests the professional accuracy of the team whereas the logo variations spreading like a path refer to the accompaniment of the project launchers.

For the stationery we used heat embossing for the text and strong plain Pantone colour chosen for each visual identity. For 'Maison du Design' the turquoise colour is related to the painting used inside the new building for the pathways. For Progress the 'aubergine' colour is related to their longtime identity.

Heat embossing transforms the two dimensional print into the third dimension, evoking the way design translates drawings into everyday objects. Also the contrast between the 
fibre structure of the Gmund Cotton paper and the heat embossing technique somehow reflects the relationship a designer managesbetween the roughness of a raw material and a glossy finished aspect of a produced object.

www.maisondudesign.be

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